In addition to helping you cut costs and improve employee productivity, starting a container farm helps your brand’s image!
Creating and maintaining a brand is hard work.
And making sure your customers view your brand’s image in a positive light is even harder.
Luckily, you have plenty of strategies available to use.
In this article, you’ll learn how a container farm will improve your brand’s image.
A container farm helps you build that positive image in several different ways.
Become Environmentally Friendly
Adopting sustainable practices is a very successful branding strategy.
More than two thirds of American consumers consider sustainability when making a purchase and are willing to pay more for sustainable products.
And almost 75% of millennials are willing to pay more for products that come from businesses that try to be more sustainable.
One of the biggest selling points of container farms are how eco-friendly they are.
They have a smaller environmental impact than traditional farming methods in many ways.
For example, container farms deliver water directly to the roots of crops and can capture and reuse any extra!
As a result, container farms use 10 times less water as traditional field farming!
Plus, they don’t use any chemical pesticides, which are dangerous to soil, water supplies and wildlife.
Promote Health and Wellness
Container farms make serving fresh, nutritious food for employee meals easy!
When you use your container farm to provide healthier food for your staff, you’re promoting health and wellness.
This enhances your reputation by showing that you genuinely care about your staff’s well being.
This makes your team happier and more motivated at work, which influences their interactions with your customers.
And it also helps you secure clients who value companies that care for their employees.
If you want one of your brand values to be about caring for other people, start by displaying that value in the office.
Actually, practicing health and wellness strategies will make your audience see your brand as credible and honest.
Help the Community
Studies show that community outreach improves brand image, increases customer loyalty and lowers the risks of reputational crises.
Harvard Law research even found that community outreach makes customers more willing to pay higher prices!
Container farms give your company ample opportunities to help your community.
You could hire people who often can’t find stable employment, such as people with disabilities, to run the farm.
You could donate leftover produce to food banks and homeless shelters.
Or you could offer educational opportunities for local schools.
It doesn’t have to be something you do every day, or even every month.
Even a yearly event where you provide free, healthy meals to those in need can go a long way in improving your brand’s image.
The key idea is creating meaningful relationships with members of the local community.
When your company begins a container farm, you’ll immediately start improving your brand’s image.
So what are you waiting for?
Visit our website or give us a call at 602-753-3469 to find out how you can get started.