Knowing how to sell and brand your container farm business is the difference between getting customers and getting lost in the shuffle.
Selling and branding are sometimes thrown in place of each other, but they are two different aspects of the same thing. And there are a few different steps to take when doing them.
In this article, we’ll look at how you can sell and brand your container farm business. We also have an in-depth guide on starting a container farm business that covers this and much more.
How to Sell and Market Your Container Farm Business
Selling and marketing are terms that are sometimes used interchangeably, but they are two different things. However, you’ll need to understand how to sell and market your container farm business.
What is selling and what is marketing?
As we mentioned, selling and marketing go together, which may explain why they get lumped together. In fact, marketing ideally takes place before selling; this also goes in hand with branding, which we’ll talk about a bit later.
Selling is the process of exchanging a product or service with customers for money, while marketing is the process of introducing a product, creating a price point, emphasizing the product benefits, making the product available to customers, and finally, selling the product to customers.
As you can see, selling is the last stage of marketing, which is why you need to have both when starting your container farm business.
We’ll get more into branding in the next section, but that’s also a part of marketing. When marketing your container farm business, you’ll want to create your brand which will then be associated with your produce or crops.
What is branding?
Branding is a marketing term and practice where a company creates a name, a symbol, or design that is easily recognizable as belonging to that company. A logo, for example, is a type of branding and is usually the first thing people think of or see when it comes to a company.
Consider the familiar swoosh logo of Nike, the rainbow color G of Google, the apple of Apple, the bullseye of Target… these are just a few notable examples of branding for multinational businesses. These logos have become popular images of the companies that created them, effectively creating a ‘brand’ of their business.
Branding has been around for a while, but it was the rise of the internet and social media that the term grew into importance. The digital world has changed the way businesses promote and resonate with customers, changing from just promoting their product or services to deeper interactions with both potential and current customers.
Branding is more than just creating a logo and signing up for a social media platform. Branding your container farm business begins with a website so that people can find you, your business location, and business information.
Why a website in the age of social media? Because 88% of customers search for a product online before buying it within a store. You may think as a starting container farm business, you don’t need to have a website or even a digital presence, but then how will you reach customers?
A business website is like a home base for customers to learn more about your container farm business and the crops or produce that you sell. It allows customers to find not only your digital location, but your real world one as well.
Even if you don’t know anything about setting up a website, there are several free and helpful companies that offer businesses the ability to create and build a website. WordPress, Squarespace, and GoDaddy offer both free and paid options for building a website, with thousands of themes and plugins to choose from.
To put all of this in perspective, when thinking of how to sell your container farm business produce:
- When speaking to prospective customers, you are marketing your container farm business, the produce or crops you grow, the pricing involved, and the benefits of buying produce from your container farm business.
- When customers gain interest in your container farm business, then you will start selling to these customers. We discuss the 3 types of customers you’ll need in one of our blogs.
- When new customers start to hear about you and
your container farm business, they will begin to search out your brand –
finding your website, your company’s information, your container farm business
location, and any contact info so that they can reach you.
- You will also use your brand when you set up a social media profile. You’ll want to make sure that you have the same branding across all of your social and online digital presence.
In this article, we looked at several different points on how to sell and brand your container farm business. We looked at the differences between selling, marketing, and branding, why these three are very important, and ways to brand your container farm business online.
If you’re just getting started with a container farm business, we have a great guide to help you get started. Read the guide here or view our SlideShare here. You can also contact us either on our website or by calling us at 602.753.3469.