Why Produce Boxes are the Next Big Thing

Grocery store fruits and vegetables sit around for days, being rifled through by countless hands. This is where produce boxes enter the scene.

Produce boxes are a subscription-based delivery service, that directly provides consumers with a box of fresh produce every week or two.

Fans love the freshly harvested veggies and convenience of the boxes, but critics argue the consequences of these companies’ business models are harmful.

In this article, you’ll learn about produce boxes and their pros and cons.

Some companies, like Farmbox Direct, purchase regular produce from farms to deliver to consumers. Others, like Misfits Market, specialize in selling produce that’s unsellable to supermarkets.

Unsellable produce includes disfigured, blemished, too small, and too big fruits and vegetables. This produce has the same great taste and health of products found in supermarkets; they just aren’t as pretty.

Produce boxes are an easy way for consumers to get fresh produce, reducing the need for grocery store visits.

The popularity of food delivery apps and online shopping indicate many people prefer the convenience of home delivery over leaving their homes for it.

Produce boxes jump on that trend by allowing consumers to get fresh fruits and veggies without going out.

They also offer a low-risk alternative to community supported agriculture (CSA).

CSAs are communities where people purchase a share, membership, or subscription of a local farm, getting a share of the harvests.

Produce boxes and CSAs are similar because the consumer receives fresh produce, but results are less guaranteed with CSAs.

Because a CSA is more of a shared business model, if the farm doesn’t do quite as well as expected, the consumers will receive less produce.

Additionally, produce box delivery companies often advertise that their services reduce food waste.

Food waste is a massive issue. Researchers estimate 30% to 40% of all food in the hands of United States consumers ends up in the trash.

Considering 39% of wasted food are fruits and veggies, produce boxes aim to minimize this problem.

This is why some companies select their products from unsellable produce—to prevent it from landing in a landfill.

Critics of produce boxes, point out that not all of the unsellable produce, is actually destined for landfills.

Some of it may be intended for food banks, canned foods, or processed food companies. As a result, produce box businesses may be taking resources away from industries that typically serve poor people.

Additionally, critics argue these big companies are interfering with local CSAs by providing a similar service without the community aspect.

But there’s a way to get the best of both worlds.

Pure Greens Container Farms are small, portable, and can easily serve a community.

Farmers who cultivate crops in container farms, could set up their own delivery service for produce boxes.

Using indoor, hydroponic technology, container farms are able to grow fresh crops year-round with no concerns about weather or climate.

As a result, a container farmer can set-up a CSA, that minimizes the risks of traditional ones.

Additionally, container farms are repurposed shipping containers, making them portable. Therefore, farmers can set up rotating farm locations in their area for lower delivery costs.

Or farmers could bring the farm straight to consumers, ensuring unbeatable freshness and the best selection.

Furthermore, container farms allow farmers to harvest only what’s needed, when it’s needed, eliminating concerns about food waste.

If all of this sounds good to you, you should give it a shot!

Visit our website or call us at 602-753-3469 for more information on getting started with your own Pure Greens Container Farm.