Implementing effective marketing for your container farm will help you increase sales, connect with customers, and grow your business.
Marketing is one of the most important processes for selling products.
In this article, you’ll be introduced to how to market your container farm, though keep in mind that this isn’t a complete guide.
There are many ways to market a business and each topic is complex.
At it’s most basic, marketing is the planning stage of selling to customers.
It includes strategizing about how to get customers to purchase your product and then positioning the product to have consumers think about it a certain way.
Once your product has been positioned, it’s time to sell.
1. Determine your Target Customer
Our first tip for marketing your container farm business is determining who you want to sell your products to.
Small farms commonly sell their products to chefs, distributers, and directly to consumers through farmers’ markets or community supported agriculture (CSA) subscriptions.
Aim for a small variety of customers.
However, you don’t want these consumers to be too different.
Since you should maintain a consistent voice in your marketing campaigns, fluctuating who you’re targeting too much won’t be as effective.
To help you determine your target customer, create a customer avatar.
This is a detailed profile of your ideal customer that should answer:
- What is their gender?
- How old are they?
- What is their marital status?
- Do they have children? How many?
- Where do they live?
- What is their occupation?
- What is their approximate income?
- What are their goals and values?
- What challenges are they facing that your product will solve?
Once you have a specific idea about the customers you want to target, you can tailor your marketing to that person, including ads and social posts.
2. Create a Brand
Establishing your brand helps make your business recognizable to customers.
Your brand is a promise to your customer.
It helps you set yourself apart from the competition and shows customers what they can expect from your business.
Write down your company’s mission, the benefits and features of your products, and qualities you want your customers to associate with your business.
You’ll also want to create a logo.
Logos are probably the first thing you think of when a certain company comes into mind, like McDonald’s, Amazon, or Apple.
Make your logo high quality, remarkable and unique.
You want people to remember and recognize your business—a solid logo will help with this.
Then, be sure to put your logo on your business card, social media and website.
3. Create a Website
Did you know 88% of customers search for products online before buying them in the store?
Having a website, gives customers an easy way to learn more about your container farm business and the produce you sell.
It also gives them important information about where to find you and how to purchase your products.
In today’s day and age, creating a website doesn’t have to be overwhelming.
There are plenty of free and easy platforms to build a website with, such as WordPress, Weebly, or GoDaddy.
4. Use Social Media
Many businesses overlook social media, but it’s a fantastic way to network with and find customers.
First, research which platforms fit your target customer demographic the best.
You should use at least two forms of social media.
Use your accounts to continue branding your container farm business.
To do this, be sure to stay consistent with the voice, values, and mission of your business.
Most importantly, remember to actually use your social media accounts to connect with customers.
Post frequently, address things outside of business, respond to customer questions and comments, and join groups and communities within the platform.
Last, you should network outside of social media as well.
Approach potential buyers on the phone, through email, or in person to spread the word about the products from your container farm.
Additionally, you should sell your produce at local events and farmers’ markets.
Be sure to give everyone you meet a business card, or another form of contact information, so they can find you again.
If you truly wow the customers you come in contact with, they’ll be more likely to return to your business time and time again.
Use your brand’s mission and benefits to guide you, when speaking to potential customers, to persuade them to pick your farm business over someone else’s.
For more information on marketing your container farm business, check out our guides, “How to Sell and Brand Your Container Farm Business,” “3 Types of Customers for Your Container Farm Business,” and “The Ultimate Guide to Selling Your Locally Grown Food to Restaurants.”
And check back later for more in-depth marketing guides!
To learn about how you can start your own container farm, visit our website or call us at 602-753-3469.