In this article, we will look at the 3 types of customers for your container farm business!
Customers are the lifeblood of any business, regardless if you’re selling to customers or to other businesses.
If you’re starting a new container farm business or if you’re changing your customer focus, determining the type of customer for your container farm business and who you want to sell your crops and produce to is an integral part of your business.
In this article, we’ll look at 3 different types of customers you should consider for your container farm business. We also have an in-depth guide on starting a container farm business that covers this and much more.
How to Sell to Chefs
The first of the 3 types of customers for your container farm business are chefs.
Chefs, both those in restaurants and those in-home, are the perfect people to sell fresh crops and produce to.
Local chefs are looking to use and buy freshly grown vegetables and crops to use within a variety of foods, drinks, and other recipes. Local produce has grown extremely popular, opening up more opportunities for local growers and farmers by providing these individuals with microgreens, leafy greens, and fruits.
When considering selling your produce to chefs, here are a few tips to keep in mind:
- Decide which restaurant or eatery you’d like to sell to
- Once decided, call or research the head chef for the restaurant and then schedule an appointment to speak them, asking what their best time would be.
- Make sure you bring some samples of your produce for tasting
- When deciding on restaurant, make sure you also keep in mind ‘delivery’ routes between your container farm and the restaurant
How to Sell to Grocers
The 2nd of the 3 types of customers you need for your container farm business are grocers.
Grocers, like chefs, are looking to buy and sell more locally sourced, organic fresh food as demand also begins to grow.
For those in-home chefs mentioned earlier, they’re looking to use your produce in their meals and for many of these shoppers, the place they will discover your crops and produce will be at their local grocer or produce shop.
When thinking of selling to grocers, here are a few tips to consider:
- Start with your local grocer first before going with national chains.
- Local grocers provide the experience for selling to the public, while also developing a long-term relationship with a store and its owner
- As with chefs, be sure to make an appointment with the local grocer to speak with them and bring samples for them to try.
How to Sell to Schools
The last of the 3 types of customers you need for your container business are schools.
You may not think it, but schools are great customers for your container farm business.
Childhood obesity has more than tripled in the United States, placing a focus on making sure that both children and adults are able to get and eat healthier foods.
This has prompted more and more schools to invest in providing more healthier options for breakfast and lunch foods; this had led to the farm-to-school initiative, which helps to connect schools and farmers to deliver farm-fresh foods to schools and students.
Elementary through high schools aren’t the only facilities you can partner with – more and more universities are investing in sustainability by also providing their students with fresh and local produce. Some of these campuses are even growing their own crops and produce.
When considering selling to schools, remember to:
- Start with schools that are K-12 by speaking with their administration.
- Discover what crops or produce they’re in need of
- As with restaurants and grocers, keep in mind your delivery routes to ensure you’re nearby.
These are just 3 different customers you should consider for your container farm business, but that doesn’t mean these are the only customers you should target or focus on. We have a great guide to help you get started with a container farm business. You can read it here or watch our SlideShare here.
If you need any help, please use our contact form on our website or give us a call at 602.753.3469.